Olivari Olive Oil, a brand of one of the world’s largest olive oil producers, has embarked on an ambitious social media campaign to stake a claim in the United States market.
The campaign, which began in February — will run for a year, and is by Twofifteen McCann, part of the Interpublic Group — entails a communication issued each weekday, ranging from videos to recipes, that celebrates “little things” both directly and indirectly related to Olivari and the campaign’s theme.
Rome is tearing itself apart. But the chaos of an Empire in decline will forge a hero that will save the once proud republic from its corrupt and venal rulers.
Twofifteen and Xbox launch the next generation of gaming with Ryse, a brutal and glorious journey through the dark underbelly of ancient Rome powered by the all new Xbox One.
From the bloody beaches of Brittania to the trash strewn back alleys of the eternal city, to the bloody sands of the arena itself, players are given a legionnaire’s eye-view of what it really took to build the greatest empire of the ancient world, all brought to life with startling realism and epic next-gen scale.
Twofifteen worked with production partner Ntropic and director Immaterial to create a launch trailer as visually stunning as the game itself. Chunks of exploding marble, each containing elaborately carved depictions of Rome’s decline, reassemble themselves to form a statue of the main character of the game, a statue that comes to life and prepares to exact bloody vengeance.
“Explosion” launched exclusively at the Xbox E3 press briefing in front of a global audience of millions. It can be seen online and will also be featured in global broadcast outlets this month.
Ryse is developed by Crytek and published by Microsoft Studios exclusively for Xbox One.
Credits:
Client: Xbox
Campaign: Ryse
Spot Title: “Explosion” 1:14
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Executive Creative Director/Writer: James Robinson
Art Director: Jeremy Diessner
Senior Producer: Brandon Romer
Assistant Producer: Claire Manoogian
Director of Integrated Production: Alex Spahr
Business Director: Peter Goldstein
Management Supervisor: Nathan Shamban
Account Executive: Niko DeMordaunt
Business Affairs Director: MaryBeth Barney
VFX Studio: Ntropic
Director: Immaterial
Creative Director: Andrew Sinagra
Designer: Babak Radboy
VFX Supervisor: Rob Hubbard
CG Supervisor: Mark Wurts
Lead Modeler: Dustin Zachary
Modeler: James McCarthy
EFX Artist: Pasha Ivanov
EFX Artist: Jason Mortimer
Lighting: Jeremy Ontiveros
Lighting: Val Sinlao
Animator: Ruel Smith
Compositor: Hatem Ben Abdallah
Compositor: Julian Fitzpatrick
Producer: Michael Shores
Executive Producer/Head of Production: Jim Riche
Managing Director: Tom Wright
Music Company: Human
Sound Design Company: Human
Mixing Studio: Lime Studios
Mixer: Joel Waters, Rohan Young
Assistant: Jeff MalenExecutive Producer: Jessica Locke
Twofifteenmccann and Xbox have imagined what the world would be like if disputes, big or small, could be solved via dance battles. This is the world of Dance Central 3, the best selling Xbox 360 with Kinect dance franchise, which went on shelves on October 16th in the US and is showcased in their latest film, “Dance-off”.
“Dance-off” takes you through a world where moving violations now move to a beat, where soccer squabbles reward rhythm over brawn, and where politicians cross the aisle to decide a debate with their dance skills. The film uses Usher’s best-selling song “Scream” (one of the 45 songs featured in the game) throughout and the debate scene leverages Usher himself as both moderator and brand ambassador.
Twofifteenmccann partnered with acclaimed commercial director Brian Beletic (Smuggler) to bring this creation to life. The long form piece launched online as a teaser to the campaign on 10/16 to coincide with the launch of the game in the US – the :30 and :15 will air in the US starting on 10/29. Canada, Mexico, England and France will also air the ad.
Dance Central 3 is developed by Harmonix and published exclusively by Microsoft for Xbox 360.
CREDITS
Xbox Dance Central 3
Spot Client: Xbox
Product: Dance Central 3
Spot Titles: “Dance Off Long Form.” “Dance off :30,” “Dance Off :20,” “Dance Off :15.”
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Creative Director: James Robinson/Mat Bunnell
Art Director: Ivan Djayaptura, Lauren Stracka
Copywriter: Chip Waters
Director of Integrated Production: Tom Wright/Alex Spahr
Senior Producer: Mai Huynh
Business Director: Peter Goldstein
Management Supervisor: Nathan Shamban
Account Executive: Justin Charness
Production Company: Smuggler
Director: Brian Beletic
Executive Producers: Patrick Milling Smith, Brian Carmody, Lisa Rich and Laura Thoel
Line Producer: Lesley Chilcott
DP: Masa Takayanagi
Production Designer: Andy Reznik
Visual Effects: The Mill
Christina Thompson – Producer
Radiance Salem – Production Coordinator
Jake Maymudes – Lead Nuke Artist
Jeanie Huynh – Nuke Artist Assist
Syam Syamsundar – Nuke Artist Assist
Tara Demarco – Flame Artist
Kiana Bicoy – Smoke Producer
Robin McGloin – Smoke Artist
Telecine:
Telecine Company: The Mill
Colorist: Adam Scott
Music:
Scream by Usher
Mix: Lime Studios
Mixer: Mark Meyuhas
Audio producer: Jessica Locke and Bruce Horwitz
Broadcast Airdates:
10/29 – 12/23 for :30, :20 and :15 versions.
Regions: USA, Canada, Mexico, UK, France
With the launch of “Halo 4” on November 6, twofifteenmccann and Xbox have kicked off the marketing campaign with a trailer, called “Scanned”, that looks to change the perception of Master Chief as an unstoppable hero. For most, this will be the first time seeing Master Chief in a position of weakness, setting up a David vs. Goliath confrontation found in “Halo 4”, the first installment in the Forerunner Saga. The trailer debuted on Jimmy Fallon on 10/18 which has ignited twitter with anticipation and is the start of a larger integrated global effort to introduce a new evil to the Halo franchise.
In “Scanned,” Master Chief’s mind is violated by a powerful new enemy, who discovers both Chief’s strengths and weaknesses. Shedding light on the rich, but for the most part, unknown back story of John-117: from his early childhood and involuntary recruitment into the Spartan program, through his physical augmentation and the first time he donned his iconic armor, to an intense battle scene that features the newest enemies to the Halo Universe.
“We were excited to reveal some of the moments in Master Chief’s life that helped define the person under the armor. At the same time, it was a great way to show the power of the enemy that Master Chief will have to contend with.” – Chief Creative Officer: Scott Duchon
twofifteenmccann partnered with renowned Hollywood director David Fincher as Executive Producer (“Fight Club,” “The Social Network,” “The Girl with the Dragon Tattoo”) and Tim Miller as Director. (Acclaimed visual effects lead on “Scott Pilgrim vs. the World,” “The Girl with the Dragon Tattoo”). Halo 4 is Developed by 343 industries and published by Microsoft Studios exclusively for Xbox 360, Halo 4 launches November 6.
twofifteenmccann is an award-winning creative and strategic agency specializing in media agnostic ideas for brands. Based in San Francisco, twofifteenmccann’s work is rooted in a philosophy of purposeful creativity. Clients include The Coca-Cola Company, Microsoft, Nestle among others.
CREDITS – XBOX
Halo – Scanned
Spot Client: Xbox
Product: Halo 4
Spot Title: Scanned
Agency: twofifteenmccann
Chief Creative Officer: Scott Duchon
Associate Creative Director/Writer: Joe Rose
Associate Creative Director/Writer: Neil Bruce
Director of Integrated Production: Tom Wright / Alex Spahr
Senior Agency Producer: Kate Morrison Schermers
Business Director: Peter Goldstein
Management Supervisor: Luke Lamson
Account Executive: Lauren Mizrahi
Business Affairs Director: MaryBeth Barney
Production Company: RESET
Director: Tim Miller
Creative Director: David Fincher
DP: Linus Sandgren
Executive Producer: Jeff McDougall, Dave Morrison
Line Producer: Timory King
Editorial Company: Final Cut
Editor: Stephen Berger
Assistant Editor: Chris Amos
Executive Producer: Saima Awan
Producer: Jennifer Miller
Visual Effects/Animation: Blur
Director: Tim Miller
VFX/CG Supervisor: Kevin Margo
Animation and Layout Supervisor: Derron Ross
FX Supervisor: Brandon Riza
Producer: Keith Luczywo
Executive Producer: Al Shier
Layout: David Aguilar
Layout: Franck Balson
Layout TD: Brian McKee
Character Modeling Lead: Nicolas Collings
Character Modeling: Mathieu Aerni
Character Modeling: Eric Durante
Character Modeling: Jinho Jang
Character Modeling: Arda Koyuncu
Character Modeling: Jason Martin
Character Modeling: Daniel Moreno
Character Modeling: Gun Park
Rigging Lead: Jeremie Passerin
Rigging: Steven Alley
Rigging: Chris Boylan
Rigging: Justin Callanan
Rigging: Ben Durkin
Rigging: Jennifer Hendrich
Rigging: Brent Wiley
Animation Lead: Jon Vener
Animation: Kyle Gaulin
Animation: Jeremiah “Izzy” Izzard
Animation: Thierry Labelle
Animation: Oliver Parcasio
Animation: Brian Whitmire
Cloth Simulation: Steve Guevera
Cloth Simulation: Luis Lopez
Hair Simulation: Danny Young
Lighting & Compositing Lead: Gary Christian
Lighting & Compositing Lead: Kris Kaufman
Environment & Prop Modeling: Heikki Antilla
Environment & Prop Modeling: Gary Christian
Environment & Prop Modeling: Zack Cork
Environment & Prop Modeling: Marek Denko
Environment & Prop Modeling: Don Libby
Environment & Prop Modeling: Peter Sanitra
Environment & Prop Modeling: Olivier Vernay-Kim
Environment & Prop Modeling: Peter Wildman
Lighting & Compositing: James Atilano
Lighting & Compositing: Chris Bedrosian
Lighting & Compositing: Greg Kegel
Lighting & Compositing: Don Libby
Lighting & Compositing: David Stinnett
Lighting & Compositing: Duane Stinnett
Lighting & Compositing: Peter Wildman
Graphics: Colin James
Graphics: Nick Lyons
FX: Daniel Chamberlin
FX: Brandon Young
Editor: Derron Ross
Motion Capture: Brian McKee
Motion Capture: Anthony Romero
Telecine/Online: MPC LA
Colorist: Mark Gethin
Color Assist: Derek Hansen
Producer: Amanda Ornelas
Flame Artist: Benji Davidson
Producer: Summer McCloskey
Original Music: Human
Producer: Jonathan Sanford
Sound Designer:
Brian Emrich
Mix: Lime Studios
Mixer: Rohan Young
Executive Producer: Jessica Locke
twofifteenmccann’s latest work created for Microsoft Advertising at the Cannes International Advertising Festival, explores the possibilities of the future. The video, “Visionaries,” speaks to Microsoft Corp.’s vision around how advances in technology will create new and as-yet unforeseen approaches to marketing.
Instead of the typical tech marketing future vision video, where every surface is a touchscreen and well-polished professionals swipe the air for information, this video takes a decidedly different approach. The film features a new kind of visionary—kids. Full of imagination and surprising insight, these “visionaries” proved to be the perfect spokespeople for the future. Their enthusiastic ideas, combined with a whimsical info-graphic style of animation, translate and interpret what the future of advertising could be.
By embracing the honest naivety and genuine curiosity of kids, the story is one of exploration. It serves as an invitation to uncover innovative and consumer-centric ways to tell the brand stories of the future.